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Understanding Personal Branding ????

Importance of Personal Branding

If you’re a Gen Z or even a millennial, you most likely use different social media platforms to stay in touch with your family and friends. ????‍????‍????‍????

However, not many truly take advantage of their online presence and work to create a personal brand. If that sounds like you, then you should really read till the end of this article.

More and more employers have now started to look for a combination of both soft communication skills and technical skills, making it important for students to work on their personal brand as soon as possible. ????

But what really is personal branding and why should you work on it? Here’s everything for you to know. ⬇️

What is personal branding?

One way to put personal branding is to think of it as incorporating who you are as an individual into what you do & the way you do it. 

Confused? ????????‍♀️ Let me explain..????

Think of personal branding as a way to market not just your strengths, achievements, and skills but also your passion, values, and personality. ????️

In person, your brand is conveyed by your behavior, communication style, and appearance. Meanwhile, online it is portrayed through discussion forums, blogging sites, and social media. ????

In today’s world where everyone is doing their best to be noticed, a strong personal brand can really help. It can not just help you stand out but you’re more likely to be considered for job openings and opportunities. ????????

So if you still haven’t started to work on your personal brand, it’s not too late to do so! ⏰

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