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Understanding Personal Branding 🔖

Importance of Personal Branding

If you’re a Gen Z or even a millennial, you most likely use different social media platforms to stay in touch with your family and friends. 👨‍👩‍👧‍👦

However, not many truly take advantage of their online presence and work to create a personal brand. If that sounds like you, then you should really read till the end of this article.

More and more employers have now started to look for a combination of both soft communication skills and technical skills, making it important for students to work on their personal brand as soon as possible. 📢

But what really is personal branding and why should you work on it? Here’s everything for you to know. ⬇️

What is personal branding?

One way to put personal branding is to think of it as incorporating who you are as an individual into what you do & the way you do it. 

Confused? 🙇🏻‍♀️ Let me explain..💭

Think of personal branding as a way to market not just your strengths, achievements, and skills but also your passion, values, and personality. 🎖️

In person, your brand is conveyed by your behavior, communication style, and appearance. Meanwhile, online it is portrayed through discussion forums, blogging sites, and social media. 📱

In today’s world where everyone is doing their best to be noticed, a strong personal brand can really help. It can not just help you stand out but you’re more likely to be considered for job openings and opportunities. 💰💰

So if you still haven’t started to work on your personal brand, it’s not too late to do so! ⏰

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